Author ADMIN  |  Date published 16 November 2020

Event stalwarts launch virtual and hybrid events directory

HBAA chair and founder of Wolf and White agency, Lex Butler has launched along with Max Fellows, founder of Elevate Mentoring and MF Consultancy.

The new platform aims to act as a central hub and marketplace for buyers to connect with suppliers servicing the virtual and hybrid event market.

“The only thing that is certain at the moment is the need for business agility and industry change, and with change comes innovation and new suppliers. We want to encourage this and help educate and connect brands with these new businesses and accelerate the recovery of the industry,” Fellows said.

The platform is a response to the “monumental shift to digital events”, with meaningful, in-person events not expected to fully return until the second half of 2021. However, even when live events return to the world stage, an estimated 64 per cent of brands are planning to integrate virtual platforms into their event planning.

The platform will also feature free-to-access knowledge and learning content.

“We are creating the event industries go-to site for all things virtual and hybrid. Where buyers not only get to find their ideal supplier but also have access to the latest information and experts on hand to help navigate this new digital event landscape,” Butler added.

The platform will launch in November, but suppliers and event planners are being encouraged to register their interest over the coming weeks.

Suppliers will be able to connect with thousands of buyers and secure new business free of charge as the platform will be waiving fees for the first three months of operation.

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